Ardagh Group S.A. and Absolut Vodka’s latest collaboration will enable the global spirits brand to become the first to move to a partly hydrogen energy-fired glass furnace for large-scale production, in a significant step to reduce the CO₂ emissions from making its iconic bottles. The hydrogen initiative is an important milestone for Absolut Vodka in becoming completely CO₂ neutral by 2030. A prerequisite for being able to meet this goal is in reducing the carbon footprint of its glass packaging.